B2C marketing on LinkedIn: Does it exist?
Written by: Adelina Karpenkova Instagram is for B2C, LinkedIn is for B2B – this ‘rule’ is broadcast from every marketing guide. If you’re reading this post, you’re ready to challenge this idea. LinkedIn has been a favorite platform of B2B marketers for a long time, and now B2C companies are starting to explore the hidden […]
Social Media Holiday Calendar October 2021
And just like that, it’s almost October, again! We’re happy because amazing holidays are ahead of us – let’s be honest. We don’t want to sound repetitive but how amazing is it to have some trending hashtags on social media to celebrate your own victories? New updates, new employees, a wonderful webinar coming up, and […]
19 Dos and Don’ts for your Pinterest Marketing Strategy in 2022
We’re less than 4 months from 2022 and there are tons of news about major social platforms. Something that we know by a fact is that every social platform is roughly supporting remote working, online shopping, and quality content. And that’s smart! When it comes to Pinterest, we love spending 10 minutes per day preparing […]
Most Common Content Marketing Myths You Should Stop Believing
Written by Mansi Shah With all the information available, it may be overwhelming to compete with various forms of content on the internet. However, content marketing is a rewarding journey if done accurately and maintaining consistency, quality, and nurturing the customer intent. There’s no one-fits-all solution to brand identity, and misinformation may hinder your branding […]
SEO vs SEM vs PPC: Find the Right Balance for Your Business
Written by Mansi Shah Online marketing requires a whole different skill set to the ones employed in traditional marketing. As you get deeper into the domain of online and digital marketing, you are bound to come across several technical terms and acronyms intended to enhance your brand’s digital presence. However, understanding these terms can be […]
How to Repurpose your Top-Performing Content Pieces
Written by Mansi Shah Content repurposing is finding new ways to recycle your existing content for the purpose of remarketing. Maybe one of your blogs gathered a lot of engagement because of the topic. In that case, you could convert an entire blog into a video to engage with audiences on one or the other […]