Using TikTok to promote your brand

TikTok has become one of the most downloaded and used platforms. Being so ‘young’ and popular has gotten the attention of many people who are currently running a business, because why not?

In general, brands that have an active TikTok account are mostly creating hashtag-based challenges in return for shares and interaction. And many of them have been doing great! It is a free video-creator tool and helps target the desired audience.

Although people are mostly using TikTok for fun and relaxation, it actually provides some smart solutions to different businesses, because they get to promote their services through a lot of effects and music, which makes everything look attractive. Most brands even create giveaways and have winners in their virtual games.

Here’s a list of the benefits a brand can have if they join TikTok and start to have some fun:

Photo by Kon Karampelas on Unsplash

Followers are always organic

If your feed never runs dry, you will get yourself a seat at the TikTok table and always make some kind of impression. If someone follows you, it’s because they love you and want to see more of your creations. 

Videos are short, therefore you don’t have to worry about extra scripts

Being precise is half of the work on TikTok. You are allowed to publish videos that go up to 60 seconds and if smart, that will be enough.

Get inspired

You get to explore others’ profiles and might end up with a great way to design your new logo or social network ad. You can even collaborate with influencers and become part of their social networks. Is there somebody you would love to take over your feed?

Might end up getting really famous

Well, if the fantasy works right for your team members, all your videos might go viral and become part of YouTube compilations. Who’s to blame, when you just can’t help your humor? 

If you become part of TikTok, you should be aware of the fact that your videos can easily be shared via other platforms as well.

According to TikTok, ads are also preferred and very effective because:

  • They boost reach and engagement– TikTok’s audiences span over 150 countries around the world.

  • Creative Ad Formats and Tools– On TikTok Ads, you are able to choose formats that best suit your campaign objectives from a variety of choices.

  • Target potential clients– monitor your ad performance by viewing detailed data and automate custom reports, with the help of TikTok Pixel.

Lately, TikTok has given an answer to all the questions your have according its importance towards business accounts. As TikTok has stated:

As a short-form mobile video platform with infinite possibilities and potential, TikTok is a creative playground for marketers and users alike. It can be challenging to come up with a great creative – but fret not, our mobile-first principles are here to guide you! Presenting: The ABCDEs of an appealing creative on TikTok. Browse the album to see how your brand can better dazzle and engage its audiences.

Courtesy of TIKTOK

So, convinced yet?

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