Written by: Daniele Pais
Trends and the future of advertising in a world increasingly based on analytics are very interesting and quite frankly hot topics. Analytics, of course, is now a new field of study. It has been around for decades but it was only over the last few years that advertising agencies and marketing professionals have really begun to pay more attention to the trends and what can be done to influence them. The big question is “What will the trends of the future hold?
Trends based on metrics
Trends and the future of advertising based on metrics are also playing a crucial role for the years 2021/22. There is a growing reliance on web analytics, social media, and other new and innovative analytics to help businesses determine where their advertising dollars are going. One of the areas in which these traditional media are now being utilized is the advertising campaign. Ad agencies and marketing professionals who used to focus primarily on print and television ad campaigns are now also focusing increasingly on online advertising campaigns. A campaign that traditionally focused on one medium is now utilizing a different medium.
Who is monitoring the trends?
Advertising agencies and marketing professionals see trends and its future, as it happens in their own agency and with their own clients. This is because they can measure campaign results in real-time and track performance against specific objectives. If an advertiser desires to continue to advertise in certain media but not in others then they can track ad performance in real-time and adjust if needed. This is important because today’s audience is much different than what the advertiser traditionally wanted.
What is the consumer asking?
Today the audience may want to see different and more engaging advertising, so the campaign may need to be as attractive as never before. For instance, 5 years ago “memes” were something that probably no advertising agency would bother thinking of using to push a product sale, however, today we are starting to see some ads mimicking the memes that the new generations of digital consumers like so much. Measuring and controlling advertising campaign trends can give an agency and/or marketing professional the tools to help them create and maintain an effective campaign.
Other trends and the future of advertising
Still speaking with metrics in mind we can include the increasing use of digital media for both online and offline advertising campaigns. Many companies like to control their costs by using traditional media advertising such as magazine ads or television advertising. However, this cost can quickly become a large expense and not always guarantee success in the end. A new trend is emerging in advertising which is creating bespoke, unique digital-only campaigns, which require less spending and still can produce desired results. Tracking the performance of a digital campaign can help to ensure the longevity of the campaign.
The prosperous business of trend report
Trend reports focus on more than just one advertising trend. They will focus on numerous trends within various media and across multiple channels. If you need a quick overview of some popular trends in the advertising industry, then a trend report may be just what you are looking for. There is a new breed of digital agencies that are now providing more and more of these services as the demand is heavy. With access to extensive data and analysis from across the advertising industry, trend reports can provide an informed perspective of the particular media or channel. Trend reports can break down data into the specifics, such as demographics, geography, and product categories. They can even break the trend down by channel and focus on particular areas of advertising.
Trends in the advertising industry come in many shapes and sizes. Understanding these trends is important in order to gain an edge over your competitors. With the help of the information available, you can make smart choices and ensure that you get the best possible results in the marketplace. By staying ahead of the digital curve, you can ensure that you are the first to market with your innovative digital solutions. Whether you have an Internet marketing campaign or a traditional advertising campaign, knowing the latest trends in the industry can help you make an impact on your customers and drive up your revenue.
All credits to: Daniele Pais
A tech enthusiast with a passion for design, advertising, marketing
architecture and modern technology.