Written by Diane Cordeño
We are now in our lives where we have become as digital as ever – may it be on shopping, work, meeting online, and for entertainment. We engage more, especially on social media, and most times, it could be difficult to not know the roundabouts on it. That is why it is a must to take a look at the social media trends for 2021. Marketers who adopt strategies on time and stay up to date with the trends may strengthen their chances and establish long-term success.
The Advantage of Knowing The Social Media Trends in 2021
The answer is clear. If you know the trend, you can tailor strategies more effectively. Knowing the trends and looking back at your approach, you can simply put out what worked, what didn’t, and where to pivot.
Quality content, authenticity, and connection are surely what people online want. Below is our breakdown of the top 10 social media trends for 2021 that will help you hit the bulls-eye just like that.
When we wander in our social media accounts, we would probably come across people who are live streaming. May it be in gaming, marketing, or people doing random things with their dogs together on the screen.
Everyone seems to be hooked by live streaming that is why marketers are grabbing opportunities and trying to make the most out of it. Live streams are proven to be more engaging than posting images. It is because live streams draw people’s attention and get them wanting to know what would be the next thing the streamer will show. It encourages people to interact by raising their queries through comments. Live streams encourage people to engage because their questions are more likely to be addressed quickly unlike image posts where you will wait for the reply and won’t get any sometimes.
Live streams are a great way to promote your brand and sell products on social media. And if you are doing it right, you can pull off massive increases in sales in no time.
User-generated content attracts more customers than advertising does. Why? It is because user-generated content is a proven fact while advertising is full of marketer’s fancy words.
User-generated content is the posts from the users featuring your brand where they showcase and expose your product or service to their audience. Sharing that content to your audience is a great marketing technique where you can boost your credibility and gain higher engagement and more social media followers.
Ephemeral content is the one that lasts for a very short period. It can be a photo, a product demo, a narrative story, and live stream videos. An example of this is the social media stories, the ones that last for 24 hours and then disappear. These short yet catchy stories are an ultimate head-turner because aside from they’re short and we know how irritable the audience is to long and boring content, this content also gives the audience the urge to want to see more without feeling bored.
So, have you tried this social media trend before? If not, you better try it now and fuel the curiosity of your audience and catch them spying on the intriguing stories in your social media profiles.
People love freebies and giveaways. You can get something out of this by applying your marketing strategies. Social media contests drive higher engagement from your audience. Even though it seems to be an old marketing trick, it works just as well as the others in getting organic traffic to your brand.
Increase in Voice and Visual Search
Sometimes, even if our mobiles are already portable, our indolence makes us think of unrealistic things. It may sound funny but I know some, if not most of us, think of searching or doing things on our mobile by just thinking about it. This thought simply means that typing manually in searching is not enough.
Google lens enables people to search visually. Voice-activated tools such as Alexa, Cortana, and Siri are continuously having high user engagement. This just means that brands should focus on developing to provide more efficient and hassle-free service to the users. They need to upgrade and create an impact on their identity to address the needs and wants of the users. Brands must focus on how to make voice and visual searchable to advance the game this 2021.
What was manually done is now being automated. Unlike before, when prospects messaged you to ask basic queries and you are not available at the moment, it will lead to a bad customer experience. Thankfully, automation came in the way. Chatbots are great for addressing common questions your customers have. You can customize conversations for a personalized way of communication.
There is great power in videos when it comes to marketing. It is the most engaging form of content online. It pulls the audience in more than image and written content does. Video marketing strategies have always been getting superior results, and it still does.
Social Media Communities
Social media communities have become more popular since the pandemic started. It is because people want to engage and socialize but they’re restricted so they do it through social media communities instead.
Social media communities are groups in social media created by brands to interact with their audience and to give like-minded people a platform to connect with. These communities are beneficial for both the brand and its members because brands can be able to sell their products and members can buy and consult their concerns and queries. The interaction here is more personal and even more effective if you give value to your audience.
Inclusivity has been increasingly noticeable in society and social media these days. Individuals of all ages, body sizes, cultural affiliations, identities, and physical abilities are visibly expressed in advertisements. People that are targeted with these ads are more likely to be drawn into your product for the representation they got. Plus, it can get a huge boost to your brand for paying attention to diversity and inclusivity.
Brands are constantly striving to provide exciting experiences to the audience. Using Augmented Reality filters in your brand can escalate interaction from the users and can positively increase your following numbers.
AR filters are computer-generated effects that work with your camera adding imagery or layer to the front or back of your image. Brands can make their own AR filters which can be used by your customers to their posts to share with their followers and can serve as micro-influencers.
You can now advance the competition by knowing these top 10 social media trends in 2021. Create your marketing strategy accordingly because these trends won’t stay static. Remember, you can’t top the competition by following what the competitors do. Stay updated, do it your way, and carry it out first!
Diane Cordeño is a graduate of Bachelor of Science in Information Technology.
Diane starts the day and every single task with a cup of coffee.