Email marketing is an organic way to reach out to your customers and inform them about your products or services. Email marketing is a very powerful tool you can consider for your business because as per research, there are over 4 billion email users and most users have multiple email accounts.
To make matters more interesting, the average return on investment from email marketing is around 38$ for every $ spent. It is one of the best tools in the market for customer acquisition, even better than social media.
So now that you know the power of email let us guide you on how you can get the most out of your email campaigns.
Here is a list of ways you can make your email campaigns better than before:
Segmenting your email list
Your audience may be different in terms of their needs and you should segregate them accordingly.
For example, one set of your subscribers may look for promo codes while others may look for news and announcements. This happens when your target audience consists of different age groups. In these cases, you should always segregate your audience as per their needs.
Only send relevant emails to your audience to get higher click through and lower numbers of unsubscribers.
55% of the global internet traffic is generated by mobile users. So, it is highly recommended that your emails are optimized for mobile as well. Use plenty of images and bold headlines to make emails eye-catching. Also, leave plenty of white spaces in your emails so it is easy to read.
Use a real email address
As per research, people prefer opening emails from a real sender and not from firstname.lastname@example.org. It is natural human nature to interact with a real person. Hence, emails should have a real address so your subscribers can get back to you without getting bounced.
Catchy subject lines
A person can decide whether or not to open an email just by looking at the subject line. Subject lines should capture the attention of the readers so that they have the urge to open and read the email.
For example, if you send an email informing customers about new promo codes, a good example would be “Hurry! 50% off on your next purchase”.
The subject line is catchy, it immediately grabs the reader’s attention and also informs him of the main subject of the email.
Note – If your subject line is too spammy, then your emails might not even reach your users’ inboxes. Eg – BUY now! for $20 and get a FREE upgrade to the premium plan.
Email blasts that have no personal touch often fail because they lack the human connection. As already said before, people like to talk to real people. So to make the emails more interesting, there should always be a personal touch that helps the reader connect with the message.
You can start by adding first names to the subject lines and also make sure the call to action is unique and compelling. Make sure that the message is relevant to the target audience.
Provide readers with links to more
One of the easiest ways to hook your readers or subscribers is by providing links with each copy. This will give your readers more content, keep them at your site, and thus increase your opportunities to up-sell and cross-sale.
If your emails are educational, you can provide “view more” or “read more” links with your copies instead of one big block of articles. This helps you provide the reader with more information in one email.
Time your email
Engage with your audience at the time when they want to engage with you. Use the insights from your previous campaign to find out which time of the day the readers opened their emails the most.
Readers open emails at their convenience. Also, keep in mind the time zones. They play a major factor when it comes to opening an email.
So now you know how to make your email campaigns better. Use these tips to get the most out of your email campaign and give your business the edge it needs.
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