We’re used to social media Stories for over 4 years now. Almost all major social networks are launching or advancing their story features every month.
Just to recap, stories are the 24-hour disappearing posts that people are currently loving and using almost daily. Besides for personal usage, they’re perfect to share updates, news, tips, and reach more people quickly.
They’re precious opportunities to raise brand awareness, boost sales, build trust, and differentiate you.
Back in May 2020, we’ve talked about a whole new Instagram feed made of Stories only. And that’s still on the table, because Instagram counts over 500 million daily users of Stories and growing.
We’ve seen different social networks launch their Stories in different ways and dates. Respectively Facebook (March 2017), Instagram (August 2016), LinkedIn (September 2020), Twitter Fleets (November 2020), etc.
Reasons why stories aren’t going anywhere in 2021:
- They help build a stronger relationship with the audience
Sharing continuous content on Stories help people trust your brand more. They know they’re interacting with an account that’s humanized, loves what it’s providing, and want to help others in a way or another.
- They’re eye-catchy
Regardless of your brand’s niche, staying close to the audience is one thing, but to smartly showcase your products, is another one.
Showing up on people’s feed will help them remember you, give a shot at your services, and if lucky, share their experience with their community.
Quick tips to get viral and worthy Stories in 2021:
- Don’t forget to tag locations and add relevant #hashtags
There’s a thin line between getting lost or viral with your social media posts/stories – location & #hashtags. Reaching the right audience is easier if you really put any effort into finding how people are looking for your niche.
Simply do your research and start taking action into transforming your simple Stories, to amazing rich ones.
- Try all social media stories
It really doesn’t matter whether you have a favorite social network or not. If you want your brand to rise and shine, take all types of Stories into consideration.
Facebook, Instagram, Twitter, LinkedIn, Snapchat, etc. are all modernizing their features, and as much fun as it sounds, we should take a closer look at how important those could be instead.
Each social network covers a different audience. Embrace the power of being part of each one of them and enjoy it while it lasts.
- Share unique visuals
We’re not describing a superhero touch piece of art – simply a self-made and properly taken care of professionally.
Take Canva or other online tools into consideration to create special illustrations for your next updates, sales, giveaways, etc.
Visual content is highly preferred as they quickly provide news and people feel comfortable. According to smartinsights.com, 90% of information transmitted to the brain is visual.
- Share weekly polls, and quizzes to keep your audience active
If you’re considering being close to the audience and learn more from them, social media polls and quizzes ought to offer that.
Give them entertaining and quality information by organizing games through social media stories. We know that Instagram and Facebook Stories already offer so many tools and features.
Here’s a list of advantages of using story polls.
- Repost other’s mentions
- Share new updates, articles, sales, and giveaways
- Behind the scenes – often
We’re trying something new this year – a behind the scenes clips of how we spend the workload.
Sounds like a very interesting way to connect with the audience and let everyone know who stands behind a powerful tool they use every day – Publer.
Imagine all the fun and benefits of getting Story interactions from your most loyal customers.
- Plan your posts ahead and take the right time to curate some Stories
The legend says that curating nice social media posts takes a lot of time and that’s why we’re trying to make everything easier.
Publer is already providing amazing features that save months of time. Using the free time smartly to engage more with stories sounds like a healthy and essential thing to do in 2021.