The Importance of Adding New Photos in Google Business Profile

Listing your business on Google is a major step towards having a complete online presence, but it doesn’t end there. Even though a Google Business Profile (formerly Google My Business) is not a social profile per se, it needs the same amount of nurturing.

Update your Business Profile and engage with customers
Update your Business Profile and engage with customers

You need to make sure that the information on the listing is up to date, you have to respond to customer messages and reviews, you should regularly post updates, events, and offers, but most importantly, you must regularly add new photos of your business.

The internet is very visual and so must be your first impression.

Uploading photos to your Google Business Profile is necessary not only for the appearance but also to give your business an SEO advantage.

According to Google, businesses that add photos to their Business Profiles receive 42% more requests for directions on Google Maps, and 35% more clicks through to their websites than businesses that don’t.

DigitalMaas conducted an experiment in 2020 and concluded the same thing. Businesses that regularly upload photos on their listings receive more clicks in actions and appear more on search results than their competitors.

Add photos to your Google Business Profile to increase searches, requests for direction, views, and website visits
Add photos to your Google Business Profile to increase searches, requests for direction, views, and website visits

How to upload photos to Google Business Profile

You can add new photos for your listing using the Google Business Profile Manager, but first, make sure that your listing has a Cover and a Logo. They’re the ones that will appear first on Google Maps and Search results.

Your logo represents your business and differentiates you from others, make sure you trademark your logo to have full rights and prevent others from using your ideas or infringing on your business

You can then add new photos using the “+” button on the top right corner. To add photos to a specific category, make sure to switch to that category first, using the filters at the top.

Use the Business Profile Manager to add new photos
Use the Business Profile Manager to add new photos

Besides the owner of the business, customers can also add photos to the listing. This is especially helpful for other customers because it provides a genuine look at your business.

While this is helpful for you as it allows you to gather more shots and have fresh content rolling in, it comes with a small risk. Customers may not always upload relevant content, but you can easily flag them and Google will take action within a few business days.

In Google Business Profile Manager you will be able to see how many times your photos have been viewed and how your business compares with other businesses on Google.

Photo insights within Google Business Manager Profile
Photo insights within Google Business Manager Profile

How to automate the process

There are many online tools that allow you to schedule in advance your Google Business updates, event, and offers, but posts are different from photos. They even appear in different sections on Google and play different roles.

The Business photos are the very first thing that customers see on Google, while updates, events, and offers appear after a few scrolls.

Photos appear at the top of your listing
Photos appear at the top of your listing
Updates, events, and offers appear at the bottom of your listing
Updates, events, and offers appear at the bottom of your listing

Both photos and updates help you attract new customers so if there’s one thing that they have in common, is that you constantly have to keep them rolling.

That of course requires some effort and if you want to use a particular image both as a photo and as an update, you will have to upload it twice on Google, unless you use Publer.

Publer allows you to crosspost the same photo to both Google Business Profile Photos and Updates.
Publer allows you to crosspost the same photo to both Google Business Photos and Updates.

Besides allowing you to schedule in advance all your social media posts, Publer gives you the option to crosspost to both Google Business photos and updates.

Schedule with Publer all your social media posts
Schedule with Publer all your social media posts

For each new post that you create, you can specify whether you want the photo from that post to also appear in Google Business photos.

Add the photo from post to Google Business Profile photos
Add the photo from post to Google Business photos

Once the post is published, the media used in that post will be automatically uploaded to your Business Profile photos. You get the best of both worlds.

To put the cherry on top, you can also turn this feature on by default for all new Google Business updates that you schedule or publish via Publer.

Click here to learn more.

As the saying goes, with great power comes great responsibility, so make sure to read the following tips and warnings.

Do’s and Don’ts

While you can’t control the photos that your customers upload of your business, you’re in full control of your actions. Here are some tips on how to use Google Business photos properly.

  • Do:

    • Use real quality photos

      While your photos need to look crystal clear, you shouldn’t go crazy on image editing. Google may penalize them if they don’t look real. Professional photographers are nice to have, but not mandatory. With a little practice and some good lighting, you should be able to produce decent quality images using your phone. In a phew words, you need to attract your potential customers, but not dissapoint them when they visit your business.

    • Make use of categories

      There are several different categories that Google has come up with, such as Exterior Photos, Interior Photos, Product Photos, and Team Photos. Try to have at least 3 photos for each category that is relevant to your business.

    • Add photos regularly

      Google is so anxious to get your photos they even add charts in their insights reports to show how you compare to similar businesses (see the screenshot above). Try to represent your business thoroughly with lots of photos from different times of day and angles.

      Hint: Automate this part using Publer.

  • Don’t:

    • Delay adding photos

      If you don’t add photos of your business, Google will show the maps street view as a default. No one will know whether your business is real and active.

    • Use screenshots, stock photos, GIFs, other manually created imagery

      To be relevant, photos or videos must be taken by users at the location in question. If the primary subject of the content is irrelevant to the location, it may be removed.

Let us know in the comments below other tips & tricks you may have for Google Business Profiles.

In case you missed:

10 Essential (And Easy) Things People Can Do To Optimize Their Google Business Profile

20 Google My Business Stats That Matter In 2021

Ervin

Ervin Kalemi

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