Some Instagram Features We’re Lovin in 2020

It’s that time of the year again when people get ready for the next season. We’re always all ears when it comes to news and updates to save time and efforts for an easier workflow.

Every brand’s online presence is important and this is why every social media manager must be updated with the latest trends to keep up.

During this year many social networks have brought modernized tools to make the best out of the online presence and we couldn’t be happier.

Regardless of the type of business, small or big, everyone is using the interesting Story stickers, shopping tools, going Live opportunities, etc.

Here’s a list of our Top favorite features that have lighten up social media experience:



Story stickers

Instagram has brought amazing Story stickers, which consist of:

  • Sliders
  • Polls
  • Quizzes
  • Questions, etc.

Every sticker mentioned above is the most amazing way to boost engagement on your profile and get real-time thoughts from the audience. People love sharing their opinion and making a small contribution when it comes to a business’ new feature, tool, or service.

This is why Story stickers are a smart way to drive interactions.

On Publer, we’ve created multiple Stories that contain Slider stickers, Questions, and Polls, and it really helped the team to understand what the users really like/dislike/need.


IGTV


What’s better than sharing photos? Sharing videos! Let everyone know who stands behind a brand and make every humanized.

In case you’re organizing a Giveaway, record an IGTV video, or do a Live one, and then share it with your audience. Last Giveaway Publer organized was a blast. A lucky live winner was selected randomly and we couldn’t love more the happy face of the winner.

Shopping Features

Many social networks have provided new shopping tools recently, and all brands that own an eCommerce website are loving them.

Are you a small business that sells products online? You might as well take advantage of all the shopping features on Instagram (captions, Live IGTVs, Instagram profile, and Stories), Facebook, and Pinterest.

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