Marketing

Social Media Stats That Matter To Marketers In 2021

Every digital marketer knows the great power of social media which interestingly is always on the rise.

Every year there are tons of updates and the number daily active users continues to grow.

It is beyond important to take good care of the online presence. By knowing all the relevant and updated stats, everyone can skyrocket the results.

Social media is an essential part of our daily life. We get informed, purchase products, and communicate with a wide audience. And let’s face it, it is our life.

Whether you’re networking for a shopping experience or boosting brand awareness for your brand, social media always shows a bright side of what you can achieve.

32 Social Media Stats That Matter To Marketers In 2021

Instagram

There are over 1 billion active monthly viewers
200 million Instagram users visit at least one business profile per day
130 million Instagram users tap to buy items every month
500 million people use Instagram Stories every day
50% of people visited a website to purchase after seeing a product or service in Stories
Food-related content is the most popular in the UK (39%)
Over 84% of Instagram users prefer photos over videos
Over 33% of the most-watched Instagram Stories are from businesses

Facebook

Facebook is the biggest social network worldwide with over 2.7 billion monthly active users
The majority of Facebook users is between 25 and 34
78% of Facebook users access it via mobiles
There are over 140 million businesses on Facebook
Videos get a 6.15% engagement rate on Facebook (while statuses get 1.3%)
Over 1.4 billion people are using Groups on Facebook

Pinterest has over 320 million monthly active users
Over 50% of Pinterest users are located outside the US
Around 97% of searches on Pinterest don’t contain brands’ names
77% of Pinterest users are females
Pinterest counts over 2 billion (text-based and guided) searches every month
11 PM is an amazing time to share Pins
$2 are earned for every $1 spent on promoted Pins

The total number of LinkedIn users is 766 million. It counts over 310 million monthly active users (171+ million are located in the US; 69+ million are located in India; 51+ million are located in China)
97% of marketers use LinkedIn to promote their content marketing efforts
Articles that have titles between 40-49 characters perform the best on LinkedIn
LinkedIn counts 30 million company accounts

Twitter

Over 500 million tweets are shared every day (5,787 tweets per second)
44% of Twitter users in the US are aged between 18 and 24 (31% are aged between 25 and 29 and 26% are aged between 30-49)
Around 29.5% of Twitter traffic comes from the US
66% of Twitter users are males
A tweet’s lifespan is up to 20 minutes maximum
67% of B2B businesses use Twitter as a digital marketing tool