Written by Henry Hoe
Social media is a powerful way to expand your reach, advertise your products, and meet your customers. It is becoming an important tool for all types of business nowadays. Sure, you might be on the first page of Google results when someone searches for your business. But a significant part of your business could be happening on social networks that you might not even know. If you are not getting the benefits of social media marketing, then it is time for you to take action.
What is Social Media Marketing?
Social Media Marketing (SMM) is a digital marketing strategy that uses the power of social networking sites such as Facebook, Tiktok, Twitter, Instagram, and Youtube to build brand awareness, increase brand affinity, get more engagement, and drive sales. It is a free and easy way to promote products and services without spending a lot of money on advertising and marketing. It is also a cheap way to communicate and interact with your customers, clients, and potential future buyers. Nowadays, Social media marketing is a key marketing channel to reach a wider targeted audience and to quickly grow your business.
Why use Social Media for your eCommerce Business?
The rise of social media platforms across the web has been a boon for eCommerce businesses. The emergence of platforms like Facebook has made it easier than ever to market a business, not to mention that those are mostly free. B2B eCommerce businesses, in particular, have found great success in using social media to promote and sell their products and services.
If you have not yet taken advantage of Social Media, you are not growing your business. The following are my top three reasons why you should use social media for your eCommerce business.
Cheap way to advertise
Social media has changed the way marketers promote their products and services. Before you needed to spend a lot of money to get space and airing time on billboards, newspapers, radio, and on TV. But today, thanks to technology, you can save more bucks for costly advertisements. Through social media, all types of businesses can promote their brands for free. They can also post their products and services as many as they want, anytime and anywhere.
More audience to reach
A simple post on social media can reach thousands in just a minute. This is how powerful social media is. Based on DataReportal 2020 report, more than 4 billion people worldwide are now using social media. With this number, you can now market your brands to millions of people. Aside from that, you can also reach targeted audiences for better results of your marketing campaigns.
Drive more traffic and sales
One of the most effective ways to increase traffic to your website is through social media marketing. First, you need to interact with your customers and provide them with relevant information. Then, build relationships so that you can gain their trust. With the right approach, it also has the potential to increase sales and drive more traffic to your website or blog. For example, Facebook can help you drive more traffic to your sites and sales. Twitter can also help you drive more leads and generate more social buzz. On the other hand, LinkedIn can help you generate more connections and leads.
Most used Social Media in 2021
Social media world has changed dramatically during the last five years since the way people interact with each other has also changed. Because of this, there are now a number of social media platforms that are competing for the attention of your target market.
Here are the most used social media platforms in 2021.
Facebook is the most popular and largest social media platform. This social networking site allows users to upload photos and videos, share links with their friends, and post products to sell online. Based on Statista’s report, as of April 2021, Facebook has more than 2.7 billion monthly active users.
Instagram is a photo-sharing social networking site that allows users to share photos online and upload short videos. Users can add text, filters, and other digital effects to their photos. Mostly, they use this platform to promote their business and brand because of its simple yet beautiful interface.
Twitter has also gained a lot of attention from social media users. It is a microblogging service that allows users to post updates called “tweets” on a range of topics with a maximum of 140 characters. Aside from this, users can also upload photos and short video clips.
More than a social media platform, Tiktok is a mobile application that allows users to interact with one another in the form of short video clips. People who use this can create, share, and view short videos all with the help of a smartphone. They can include music, text, images, or even make up their own avatars. A 30-minute video can be customized too with different themes.
Youtube is the world’s largest video site where people can upload and share their video content for free. People who want to watch all kinds of videos are searching on this platform. If you want to grow your business, you can take advantage of Youtube’s audience. You can also grow your business channel to millions of viewers and subscribers so that your videos would be monetized.
Best time to post on Social Media for the Highest Engagement
There is no written rule as to when you should post on social media. Sometimes, the earlier you post, the better. However, if you want your content to have a higher chance of going viral and get more engagement, it is good to know the best time to post.
Generally, you can get higher engagement when you post on social media on Tuesday, Wednesday, and Thursday at 10:00 AM. But it is good to consider the days and times for each platform:
- Facebook. Tuesdays, Wednesdays, Thursdays, and Fridays between 8:00 AM to1:00 PM.
- Instagram: Mondays to Fridays at 11:00 AM; Tuesdays between 11:00 AM to 2:00 PM.
- Twitter: Wednesdays between 9:00 AM to 3:00 PM; Tuesday to Thursday 9:00 AM to 11:00 AM
- Tiktok: Tuesdays at 9:00 AM; Thursdays at 12:00 PM; and Friday at 5:00 AM.
- Youtube: Wednesdays, Fridays, and Saturdays at 5:00 P
5 Hacks to increase your eCommerce business online
Though there’s nothing complicated about posting your content on social media, increasing your eCommerce business online presence can be a little trickier. If you want to be always visible, you need to know the tricks and tips so that the buyers who would search the same niche as yours would land on your social media pages.
- Use social media platforms where people spend most of their time especially during lockdown.
The covid-19 pandemic situation has caused a dramatic shift in the way people spend time on the internet. Because of the outbreak, they spent a long time on social media and were more likely to engage on Facebook, Youtube, Tiktok, and Instagram. When it comes to content, they engage more on video. So, if you are thinking of ways to gain more engagement, video content would be a great way to produce.
- Start Sharing More Snackable or Short Videos
Videos were the main source of entertainment for most people during the pandemic, particularly TikTok – a short video sharing application that rose to prominence and has attracted diverse audiences who looked for escapism. Seeing the success of short video content on Tiktok, Instagram has also introduced a similar feature, which they’ve named Reels. This shifting behavior also happens due to the spans of attention from internet users have been steadily decreasing, focusing on shorter, snackable content.
- Take Advantage of Social Media Stories
Stories, once popularized by Snapchat, are now an added feature on many of the top social media platforms like Instagram, Facebook, WhatsApp, LinkedIn, and Twitter. Stories feature contents from users, either images or videos, that appear at the top of the homepage and disappear after 24 hours. Due to its extensive viewers reach, many big brands have been taking advantage and getting more engagements, feedbacks by utilizing polls or swipe-up features as part of stories. All in all, Instagram stories offer a huge benefit of interactivity to gain useful customers’ insights.
Moreover, you can also consider creating story highlights to save some particular stories longer than 24 hours. It is a strategic way to feature key information (can be events, promoting new campaigns, or highlighting your best-selling products) for your audiences or customers to discover. Additionally, don’t forget to promote your brand using social proof in the form of user-generated content by reposting when your customers tagged your business on Instagram stories.
- Optimize Your Instagram SEO
If you are using Instagram to market your business, Instagram optimization is a must. This platform has about one billion active users who spend approximately 53 minutes per day on the app – according to google in 2021 – thus making it an important matter to improve your discoverability and reach on the platform. The trickiest part is while your business needs to get found on the platform, however, Instagram SEO doesn’t work like regular Google SEO. Still, you can optimize your Instagram profile by incorporating primary keywords in your name and username to get discovered in relevant searches. For instance, by typing the word “Makeup artist” the Instagram search feature will bring up profiles that have the keyword in their name, username, or both.
In addition, you can also add keywords to describe your business with relevant secondary keywords. For example, if your target keyword is “Makeup artist” then you could put words like “hair-styling”, “wedding specialist” or “airbrush” to further explain your services.
On the explore page, Instagram will likely display content recommendations which are personalized for each person based on his / her interests and interactions. One of many factors the algorithm of the explore page will identify is the caption. Therefore by writing descriptive captions with relevant keywords for photos or videos will improve chances of showing up in the explore page of your target audiences. Also, it’s essential to add relevant hashtags after captions for extra booster.
For the ultimate tips, you can also use the alt-text feature for Instagram SEO. This feature will allow you to write alternative text to describe your photo in detail, then the app algorithm will use the image description to better understand what an image depicts and how it can be relevant for certain audiences. The feature was originally intended to help users with visual impairments understand visual content. Make sure to edit your alt text by selecting “advanced settings” before sharing an image.
Social media is everywhere. We see it in videos, pictures, games, and news. That is why if you are not yet taking advantage of it, you are missing out on a lot of opportunities to grow your business. It is, undoubtedly, a powerful tool that you can use for your business.
Through this, it allows you to learn about your customers, and it lets them learn about what you can offer. Also, it enables you to reach your target market and engage with them directly. The good thing about social media is that through your customers, you can get new buyers. For example, people who buy your products can upload a photo of their purchases and share it with their friends. Their reviews would also be a valuable effort to market your business and drive more sales. The ultimate tip is to offer them something valuable to keep them coming back for more and stay on your social media pages. You need to be as responsive as possible.
All credits to: Henry Hoe
Henry is a multiple seven figures eCommerce business owner with years of experience in selling on WooCommerce, Amazon, Qoo10, Lazada, Shopee, and eBay. He specializes in SEO and email marketing as well as business automation.