Among the latest features on Instagram and all over other social networks, it seems like the future of them is bright and amazing. Almost every day we’re reading news about new features and tools and let’s admit it, none dislikes them as they are literally making life easier.
Most of the new features on social media are supporting small businesses and creators. Such as Instagram and Facebook Shops features, which make them look just like e-commerce websites, and being that people already trust them, we can predict them get huger than most of the other platforms.
Everybody can shop automatically right from their profile in a click, being that brands are now showcasing their services and products through online catalogs. People can surf through the explore page (Instagram) and shop easily in a single click.
Also, Instagram has recently created monetized IGTV videos, where different influencers can create up to 10-minutes videos and 15-seconds ads appear one at a time. People can simply click on that and earn heart-shaped emojis next to their names, as soon as they purchase a product/service.
Finally, as if it weren’t enough, Instagram is testing shopping tools on captions too. There are some specific accounts that already have this new feature and let’s admit it, it’s going to be so flexible and used!
What does it mean for the future of online shops on Instagram?
First, not only are uses going to enjoy the videos or photos posted on Instagram while tapping and making a purchase, but also easily share these posts with their community. Except for online catalogs and monetized IGTVs, creators and brands can populate their feed and make the most out of boosting the access to an easy purchase.