Google My Business is an online tool that helps reach great visibility and extend ROI.
Google My Business benefits are important and every online marketer and business owner should be aware of them. Taking care of the account on Google My Business is a Must to everyone who wants to stand out among competitors.
Every one, who’s currently running a business or planning on starting one, is always on Google. That’s because collecting information regarding dis/advantages, tips, and reviews is the key to a successful business life.
An online marketer knows best that owning a Google My Business profile changes the whole marketing strategy, besides being active on social media.
Here’s a list of 18 Reasons why you should be on Google My Business:
- Appear in Maps
Every business aims to be listed on Top of Google searches, whenever someone wants to know more about a specific location, service, or product.
When people search by your business name they need to see more about the location, website, contact information, and reviews. This is why it is very helpful to provide such a thing.
If you search for Publer on Google, you will see Publer’s Google My Business account on the right. The website, location, address, phone number, reviews, and product are already part of the profile and everyone can interact immediately.
Allowing such easy access will help new potential customers reach you faster – aka success.
- Appear in Google Search
Besides the scenario of someone searching for your business name directly, some people only search for a specific product/service that’s similar or identical to yours.
We’re not stating that your brand will magically show in the first pages of Google searches, but owning a Google My Business account will increase the chances!
According to kenshoo.com, although Google doesn’t share exact numbers, it handles 5.6 billion searches per day. If that doesn’t convince you, we don’t know what will.
- Fast review-hosting
As seen in the previous example, if you search for Publer on Google, you will be able to easily write reviews for the product. Google allows such a thing in order to increase user’s engagement and also, help businesses know more about their customer’s experience.
Honestly, Google My Business reviews might end up being a bit mood-changing if there we unhappy customers who leave negative reviews. Google allows everyone to share their experience and images.
It’s time to invest in a good customer support.
- Free advertising
Google My Business doesn’t require a sign-up fee, nor extra payments to let you add information, or post Updates, Offers, and Events. Therefore, you’re displaying your website, products, and services for Free. People can easily find you on Google while searching for something similar to what you’re offering.
- Free insights
- Free account
That’s right. Google My Business is a practical, easy-to-use, and provides Premium options – for Free.
- Easy to use
Just like 1,2,3. All you need to do is create a Google My Business account and add the correct information: contact details, directions, website, etc. If you want to save a lot of time and still be active by sharing Updated, Offers, and Events on Google My Business, you can always schedule your posts.
- Provide updated contact information
Ever wondered how people should know about your changed email address, phone number, or the new office location? Well, on Google My Business that’s the last problem that you will ever have. Just like in any other social network, your profile is editable. You can always update your information.
- Send messages
- Share offers
No need to overthink and spend a lot of time on extra efforts to provide a new offer for the customers. Google My Business allows everyone to take action to different offers in a click.
Offers on Google My Business require a start/end date, a title, some text and/or media, and the optional details, such as the link to redeem an offer, terms & conditions, or the coupon code.
Everybody loves taking advantage of an amazing offer in a click of a button.
- Share events
Just like the offers, Google My Business provides a simple, yet powerful display of different events your brand might organize. All you need is a start/end date, a title, description, and a CTA button that best represents the next step.
- Earn trust
People love Google My Business. Not only do they have access to the direction and contact information, but they can easily read reviews. Everyone wants to know how a previous customer found the services/tools. This is the fastest way to realize whether a brand is worth it or not – based on the majority of reviews.
It’s important to read reviews before making a move (paying for a service, ordering a product, etc.). Reviews can help convince and boost new customers’ trust.
- Increase traffic and sales
As explained above, Google My Business, unlike many social networks, provides CTA buttons that allow people to take action towards an Update, Event, or Offer. Also, people can get redirected to a website in seconds, find the right directions, read reviews, etc.
- Improves SEO
Did you know that Google My Business is one of the most powerful SEO tools? Adding the proper details to your profile will help optimize your ranking.
Your ranking on Google is determined by the name, address (correct location), phone number (updated), and website.
- Advanced ROI (CTA buttons)
- Partnership opportunities
Many brands don’t have a website, therefore it is a bit more difficult to stand out or get found. But, Google My Business doesn’t require such a thing, as long as a brand has something to offer.
By properly curating a Google My Business account, you can automatically improve your ranking and appearance. Everybody who wants to collaborate with brands that offer the same services/products as you will find you faster if you are already on Google. By adding the proper information you can confidently let your Google My Business profile speak for you.
- It is the future
Google My Business is considered the future of online marketing. Not only is it part of the largest search engine, but all its information and posts have a quick and positive performance.
Whether people want to find out the closest local business, directions, contact details, reviews, working hours, etc., there’s always something useful to read.
Last but not least…
- It allows you to schedule posts
Publer has been providing Google My Business scheduling tools for many years and it counts hundreds of happy customers.
Publer allows you to manually/automatically schedule your posts, create evergreen content, and notify you when you’re posting too much.
Also, you can easily watermark your images on Publer, by deciding the opacity, size, and location of the logo. You can import images to your Media Library from Google Drive, Dropbox, and Unsplash.
Creating offers and events via Publer is easier than from your Google My Business profile itself. Simply select Offer and add a start date, end date, photo, coupon code (optional), link to redeem (optional), and the link to terms & conditions (optional). If you want to create updates and events, you can also add a CTA button (Book, Order online, Buy, Learn more, Sign up, Call now).
Publer lets you view insights per all the posts you schedule via the platform.