Email marketing has been one of the most used strategies since forever. We have always used different platforms to generate and send emails. Also, we’ve used emails on Facebook ads – inserted a bunch of emails so we could target the audience.
Now, Facebook has given the possibility to create your own email marketing campaigns right from your Pages.
Here’s a list of the benefits one can have when they start an email marketing:
- Target audience. Control who can get your customized ads.
- Track performance. By sending emails through these marketing platforms, you get to see who opened and read your emails, how many times they opened them, also who unsubscribed and doesn’t want to receive more emails from you.
- Fast and profitable. Launching an email marketing campaign is cost-effective and straightforward. Everyone receives emails fast and that’s the best way to reach them.
- Brand awareness. Spread the word, by letting others know what your brand offers via emails. Provide trust and build stronger customer relationships.
Every Page Admin is able to add a large number of emails and verify whether those are correct.
This new feature is currently being tested but is available to some users.