LinkedIn Creator Mode – Ultimate Guide for Marketers

LinkedIn has recently introduced the Creator Mode and many marketers are making the most out of it.

According to Keren Baruch, Product Lead for Creator Strategy at LinkedIn, Angel Investor, more than 5.5 million people across the globe turned on creator mode in the last year to establish their voice, unlock new opportunities, and build an engaged audience.

What is the LinkedIn Creator Mode

LinkedIn Creator Mode is a great way to develop your online reputation, reach potential connections, and build a personal brand.

What are the Creator Mode benefits?

According to LinkedIn itself, here are the top 3 benefits of having a Creator Mode:

  • Profile Changes – The total number of followers and topics you’ve selected to ‘talk about’ will be displayed in your profile.
  • Get Discovered – Potential followers can find you and your content across LinkedIn.
  • Access to Creator Features – Full access to Creator Tools such as the Creator Hub and Creator Analytics.

New LinkedIn Creator Features

The new LinkedIn Creator Mode provides access to two incredible services:

Broadcasting Live Videos on LinkedIn is a trending marketing strategy to humanize the online presence. Everyone wants to know who really stands behind a successful brand. But, LinkedIn has a few Live Video Access Criteria, such as geography, community policies, audience base, etc. If you want to become a LinkedIn Live broadcaster, click here.

LinkedIn Newsletters are a professional way to get and deliver fresh news and updates to all subscribers.

If you want to keep your audience informed and understand what they want to know more about you or your business, LinkedIn Newsletters are a smart way to reach that purpose.

In case you are wondering how to create a Newsletter as a LinkedIn Page, click here.

How to Turn on the LinkedIn Creator Mode

The LinkedIn Creator Mode has rolled out for every country in the world.

To see if you have access to the Creator Mode, simply go to your profile and check the following: ‘Creator mode Off’, and make sure to turn it on.

LinkedIn Creator Mode – Ultimate Guide for LinkedIn Marketers by Publer

After doing so, you can check the Topics and Tools:

  • Topics – They will be displayed on your profile to show potential followers what you post about most.
  • Tools – Giving you new ways to reach your audience by enabling access to the available tools: LinkedIn Live and Newsletters.

LinkedIn Creator Mode – Ultimate Guide for LinkedIn Marketers by Publer

You just created a LinkedIn Creator Profile. What’s next?

After accordingly setting up the entire account with the relevant information, you can start publishing new content and get real-time analytics:

  • Content Performance – impressions, engagement, and trend graphs.
  • Engagement Demographics – job titles, location, company size, etc.

Top Tip to Stay Consistent and Really View Positive Results

LinkedIn Creator Mode – Ultimate Guide for LinkedIn Marketers by Publer

It’s incredibly important to post very often. Always stay up to date with what happens on social networks if you want to grow and build a decent reputation.

Especially if you’ve already prepared yourself a Creator account that needs consistency.

Therefore, we highly recommend posting as much as you can, about the topics you’ve selected as a Creator.

One interesting way to do that is to schedule every update (even if you want to add links, photos, videos, and Gifs) with a third-party app in advance.

Publer has an impressive interface to build new LinkedIn (and other socials) updates. Also, you can get content recommendations, generate trending hashtags, and analyze performance.

Related articles:

How to generate leads on LinkedIn for your Career and Business

Schedule your first post with Publer or share this Blog Post with your friends

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