How to use Publer to strategize your Instagram Marketing Efforts in 2021/22

With over 1 billion users and thousands of small businesses, Instagram is one of the most powerful social platforms today.

Instagram provides professional tools for you to enhance your marketing efforts in less time! Whether you want to make the most out of the SEO benefits, boost sales, or earn clicks – it has it all.

How to use Publer to strategize your Instagram Marketing Efforts in 2021/22

Reels – Enhance your visibility and reach thousands of people fast.

7 Creative Ways to use Reels for Your Small Business

Guides – Add up to 2200 characters per each new post if you want to rank higher and allow people to find you faster.

Read more: How to Set Up Targeted Ads on Instagram Yourself

Publer allows you to create and schedule Instagram photos and videos – whether you want to prepare posts one by one or 500 at once.

By automating all your new posts, you will have more time to:

  • Interact with comments and mentions
  • Prepare detailed marketing plans and targeted ads
  • Look consistent and earn trust

Here’s a list of top 9 features you can use to your advantage as a Publer user:

Free Link in Bio

The link in bio tools for Instagram are the ultimate strategy to save time and supercharge your marketing efforts.

Instagram is well-known to make marketers spend time changing the link in bio whenever a new post is shared, and it is related to a blog, shop, or news.

Publer helps create a unique link in bio which you set up only once and never change it again. Then, every new post that you schedule can be attached to a specific link.

What you need to do is write: Link in bio for more information (i.e) and whoever clicks the link in bio on your Instagram account, will be given a dashboard similar to your profile. But, when they click on a photo/video, then a new tab will be opened and everyone gets to be redirected to the link you attached.

How to use Publer to strategize your Instagram Marketing Efforts in 2021/22

Learn more.

Feed Preview

Check to see whether your Instagram profile has an attractive, aesthetic, and organized feed.

By previewing the feed you will boost the chances to turn visitors into followers, faster.

Who doesn’t love a cal-for-the-eye feed when trying to get more inspired and learn more?

How to use Publer to strategize your Instagram Marketing Efforts in 2021/22

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Choose the appropriate video thumbnail

Publer now allows its users to schedule videos on Business accounts. Ever wondered what you can do in case you want to keep a nice feed, but the video is quite irrelevant when it comes to the brand colors?

Well, that’s why you should worry less about that.

Publer will help you select a great thumbnail for your video on Instagram.

Once you upload the video to Publer editor and select Instagram, you can use the right and left arrows to decide for the wanted video thumbnail.

PS: You can’t upload a new thumbnail from scratch, because Instagram’s API doesn’t allow such a thing. But, Publer to the rescue! The platform will scrape the video for you and provide up to 10 options (from the video) for you to choose from.

How to use Publer to strategize your Instagram Marketing Efforts in 2021/22

Design with Crello and Canva

It’s important to share professional images and videos on your Instagram profile. And that’s way easier if you’re wiling to use one of the integrations that Publer supports (besides the Unsplash option):

Crello– Design photos and videos by using the Crello button within Publer. We’ll provide a default account for you with all Pro features at no extra cost!

Also, you could connect your current account, if you already have a Crello account or save all designs using the Files feature, so you can easily access the illustrations on Publer.

Canva– Connect your Canva account to Publer in a click and design using the built-in button. Or, save images directly to your Publer account.

Bulk Schedule (500 posts)

Creating and scheduling posts in a bulk mode is a great option to save time. Publer currently provides a quick option for that: CSV file – which can be filled with up to 500 posts at once.

Here’s what you need for the CSV file:

  • Time and date – which you can manually add or leave it blank for the auto-scheduling algorithm
  • Text description – aka caption
  • Link – for the link in bio
  • Media URLs – photos/videos you want to use on your Instagram posts
  • Labels – the name you’ve given to the posting schedule you want to use (auto-scheduling)

Learn more.

Geotagging

Tagging a location on Instagram is by far one of the fastest and smartest strategies. That’s because locations don’t expire and your post can reach the potential customers you want, anytime.

Some extra exposure never hurt an Instagram account!

Learn more.

How to use Publer to strategize your Instagram Marketing Efforts in 2021/22

Hashtag Generator

Getting real-time trending hashtags is a powerful move on Instagram. Always try to reach the correct audience and help your content get easily filtered by tools like hashtags!

Tip: Use branded and location hashtags on posts if you want to help the algorithm to work out better for you.

Learn more.

How to use Publer to strategize your Instagram Marketing Efforts in 2021/22

Watermarks

Adding a logo to your photos/videos will help your copyrights and take more care of your efforts.

You can add up to 10 different logos on Publer, specify if you want one of them to be added by default, and enjoy the automation!

How to use Publer to strategize your Instagram Marketing Efforts in 2021/22

Analytics

It is always important to track how the posts have performed. Knowing the best time and days to post keeps your scheduling healthy and this is how you can grow your business faster!

Benefits of evaluating posts on Instagram:

  • Improve customer support
  • Develop a personalized marketing plan
  • Track activity and educate yourself/others about connections and visibility

The upcoming Analytics Reports on Publer will enable the benefit of selecting the date range; sorting by reach and engagement, etc. Check the roadmap and feel free to add suggestions.

Schedule your first post with Publer or share this Blog Post with your friends

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