How to Set Up Your Social Media Ads Correctly

Written by Gregory V. Chapman

Thanks to social media, even new brands can get an opportunity to market their products and services to an engaged, well-targeted audience. 52% of brand discoveries happen in social feeds, and 1.3 million people join social media every day. Social media users are used to marketing content, and they are willing to purchase from brands that build engagement.

Today, brands have more opportunities to generate leads on social media than ten years ago but it doesn’t mean that social media marketing becomes easier. It’s not enough to just create an account and make a few posts after you launch your product. If you want to use social media to increase your sales, you should dedicate a lot of time to planning. You should also know your audience and determine clear objectives to plan your social media strategy according to them.

Moreover, you should keep in mind that the key to success on social media is authenticity. Therefore, you should also make sure that your product perfectly corresponds to your brand image, and you should be honest about it. Here are some tips that will help you set the right direction for your marketing efforts.

Set clear goals

First of all, you should define your goals so that you can choose the right KPIs to measure your success. There is no universal recipe of success that would work for every brand. Some social media campaigns are successful because they create a lot of buzz around the product, while others help make sales or enable you to expand your email list.

If you’ve decided to launch a social media campaign to increase your revenue or make more sales, your goals should be as specific as possible. You should clearly understand how much revenue you want to generate or how many sales you want to make. You should also compare the expected profits to your budget so that you can plan it properly.

Plan campaigns for different channels

You should consider the differences between social media platforms to come up with the right content for your ads. The success of your social media campaign directly depends on how people interact with your posts. Therefore, you should choose ad formats that will lead to the most interactions.

Depending on what you’re promoting and on which platform you do it, you may use different types of content, including images, videos, or infographics. If you’re not familiar with different platforms’ native advertising tools, you may run a campaign on one platform at first, to understand what approach works best with your target audience.

Plan a timeline

First, you should define the launch date of your campaign, and then you should map out the time that you have until the launch date. Divide the timeline into blocks. Every step of preparation will take some time. If you realize that you don’t have enough time, the best solution is to change the launch date. You don’t want to push back the launch date when you have just a few days left because such things can cause considerable damage to your brand image.

Design your marketing materials

You will need a variety of marketing materials in different formats for your marketing channels. On the launch day, all of your campaigns should be ready. However, once your campaigns are up and running, you should monitor their performance and make the necessary adjustments in real-time.

For instance, you may find out that some formats perform better than others so you will have to optimize your campaigns for the best results. You should collect as much data as possible about all kinds of marketing materials that might include videos, original images, memes, etc. Pay attention to the format of your materials because social media platforms have specific recommendations regarding the size and aspect ratio of your images and videos.

Schedule your content

Once you’ve determined what social media platforms you’re going to use and prepared your marketing materials, you should schedule them. Your schedule may include not only content for the active campaigns but also something that you may post prior to the launch date. For example, you can use teasers to boost anticipation.

You can schedule your content in spreadsheets, and you can also use a marketing software. We’ve already mentioned that the element of interaction is crucial for the success of any social media campaign, so even if paid ads are at the core of your social media strategy, you should still actively participate in the discussion and build organic reach. Therefore, your schedule should include not only ads but also regular content.

Final Thoughts

These simple steps will help you set up your social media ads and create a well-organized campaign. Even though proper planning is very important, you should also be ready to make adjustments on the go. Monitor your campaign and make sure that you don’t overlook a single comment. Check your analytics to see what ads and posts perform better or worse, and make the necessary changes. Social media is very dynamic so you should always be ready for the unexpected and adapt quickly.

Content credits to: Gregory V Chapman

Gregory is passionate about researching new technologies in both mobile, web, and WordPress. Also, he works on RatedByStudents the best writing services reviews.

Gregory is in love with stories and facts, so Gregory always tries to get the best of both worlds.

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