Being a professional-oriented social platform, LinkedIn counts millions of businesses that own one or more accounts. Everyone on LinkedIn can watch news, connect with others, hire professionals, etc.
Different types of businesses have the advantage of using strategical marketing tools for a smooth workflow, whether it’s a B2B, B2C, etc.
How to use LinkedIn for Business
Create a LinkedIn Page
Everyone on LinkedIn can create a Page, by going to the Work section and selecting the last option: Create a Company Page
Then, you can decide the Page type:
- Small business (less than 200 employees)
- Medium to Large Business (more than 200 employees)
- Showcase page
- Educational institution
Then, you need to fulfill all the details of your business. Making sure you’re entering them correctly and the URL is appropriate.
- Page Identity (Name; Linkedin public URL; Website)
- Company details (Industry; Size; Type)
- Profile details (Logo; Tagline)
Click Create Page and you’re done.
After you’ve successfully created a new Business Page, you are ready to start updating statuses. You can share photos and videos, create events, etc.
To receive enough post reach and engagement, a page should be updated at least 2 times per week.
There are many useful tricks a social media manager should be informed of a great Page display. Everyone should use the proper image sizes and dimensions and take good care of the insights. LinkedIn analytics consists of Visitors (Pageviews, Unique visitors, Custom button clicks), Updates (Reactions, Comments, Shares), and Followers (Total followers, New followers).
You could also use other digital tools to view specific post insights. This is how to know which time to stick to when posting. On Publer, you can schedule all your future posts. Your feed never seems dry and you have enough time to enjoy interacting with connections.
There are different strategies you might follow to reach the maximum audience and be active all the time. Think of an event or job announcement that you want to share continuously to your LinkedIn feed. One of the most effective ways to deal with a repeating post that won’t take you time is to schedule it as a recycling or recurring post. Decide a start date (and maybe an end date, as well), the time, and you’re free.
Taking care of the customers is so important, that having your posts scheduled is the smartest things.
