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Every brand that owns a website and wants to rank it as higher on Google as possible, focuses a lot on all possible mistakes regarding SEO.
SEO (Search Engine Optimization) is an important digital marketing tool that helps rank the website on Google and gives your brand enough visibility to reach new and potential clients. It is a vital tool to keep a decent online presence among all the similar brands out there.
Off-Page SEO – Taking care of the website’s SEO by actions done outside the website. There are many ways you can do that, such as linking a URL to a photo on Pinterest, attaching to a social media post, posting on forums, adding an RSS Feed subscription box, etc.
Local SEO – Helps local businesses distinguish and rank first when people search by city or country.
Content – If your brand doesn’t own a blog yet, create one. It’s highly recommended to write as much as possible regarding a specific niche so people who are interested in knowing more about that, your articles and website will appear first.
Keyword – or else, the King 👑. Specific words and phrases to describe a brand, service, or product, so that people can easily be redirected to your brand’s website and find their wanted solution right there.
Now we have a better understanding of the importance of SEO usage on websites. But, how do we avoid possible mistakes so that your website ranks higher on Google and we get seen by most of the people?
Take Publer as an example. In case you search for the brand’s name, the first thing you will see on Google is the website and also, it’s Google My Business account on the right.
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