Guide to YouTube Shorts, Ads, and Creator Tools

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What are Shorts on YouTube?

YouTube Shorts are TikTok-lookalike video features that are used by creators and advertisers to showcase their services, talents, and other interesting and funny ideas that people seem to love on the other alternative app.

YouTube has a dedicated section for Shorts on the homepage that everyone can easily find and surf through.

  • Shorts can be up to 60 seconds long.
  • They are vertical and can be made with mobile
  • Shorts contain interesting editing features like slowing down/speeding up the recording, effects, merging clips, captions, etc.

How to make a YouTube Short?

These are all the steps you need to create a short video on YouTube:

  • Sign in to the YouTube app and click the small + icon. Click ‘Create a Short
  • Pick the desired Short length (15-60 seconds) you want to record/create
  • You can Start Over, save as Draft, or simply exit the camera
  • To Preview the video, you need to select ‘Done’

Guide to YouTube Shorts, Ads, and Creator Tools by Publer
Photo by Sara Kurfeß on Unsplash

YouTube Creators: Mental Health Initiative

Just like in any other social network, Creators on YouTube have dedicated importance! They help spread awareness and inspire many people, every day. On the other hand, they have multiple tools to bring the best out of them.

YouTube helps all its Creators to Build a Community, Grow the Channel, Make Money, etc.

Recently, YouTube Creators have come together to bring more awareness to mental health. The campaign is called Coming together to advocate for better mental health.

In this guide you’ll be able to find a few tips on how to create mental health content from Dr. Ali Mattu of the Psych Show:

Tip 1: Use video elements your audience loves

Second tip: Share your own story

Tip 3: Take the time to heal and only share when you’re ready

What is the YouTube Shorts Fund

YouTube, just like Snapchat with its Spotlights or Facebook/Instagram with Reels, is rewarding its creators for their hard work.

YouTube currently has a $100 million YouTube Shorts Fund, which is now available in over 100 countries globally. And over 40% of creators who received payment from the Shorts Fund in 2021 weren’t in the YouTube Partner Program.

Ads between YouTube Shorts

YouTube is already a well-monetized social network. With a large number of new creators, YouTube is now testing ads on Shorts with products like App Install and Video Action Campaigns.

According to Sundar Pichai, CEO of Alphabet and Google, YouTube Shorts is now averaging over 30 billion daily views – that’s four times as much as a year ago. And it is seriously becoming a favorite alternative to TikTok. As we know, TikTok still has quite a big reputation for being a dancing app.

A large number of viewers/users of YouTube Shorts is a sign that YouTube has been missing out on huge opportunities for advertisements.

But, better late than never.

Important YouTube Stats:

The largest age group using YouTube is between ages 15-35.

Every day, people watch over a billion hours of video and generate billions of views.

More than 500 hours of content are uploaded to YouTube every minute

70% of YouTube viewers watch “how-to” videos.

YouTube users who view at least 30 seconds of an advertisement are 23 times more likely to subscribe to a brand’s channel.

70% of YouTube views come from mobile devices.

The average mobile viewing session lasts more than 40 minutes.

Only 9% of US small businesses are active on YouTube.

Guide to YouTube Shorts, Ads, and Creator Tools
Photo by Leon Bublitz on Unsplash

Important YouTube Creator Stats:

YouTube creators are 4X more effective at driving a lift in brand familiarity than those with celebrities.

86% of the top 200 beauty videos on YouTube were made by creators rather than professionals or brands.

There are 19 languages are available for YouTube Creators.


Xhesika Tufa

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