Engagement has always been the holy grail and cornerstone of social media. It’s what we all strive for—to build relationships and connections with our fans, followers, and customers. We know this.
With engagement comes followers and, potentially, customers. It’s all great in theory, but where do you start? This is where using engagement interaction posts comes in. People love to share, like, and comment on them! In this article, we will discuss, what they are and how to make the most of them.
Why You Should Use Engagement Interaction Posts
Sure, you’ve experienced it. You’ve spent a ton of time posting or tweeting, genuinely interested in interacting with your audience and growing your brand. Yet, there’s not much evidence of that on your social media accounts. What gives?
Engagement on social media generally refers to the level of interaction between an account and its followers. This interaction can take various forms, such as commenting on or liking posts, sharing content, or tagging friends.
However, engagement isn’t a one-way street; it’s also about providing quality content that resonates with followers and encourages them to share. Accounts that achieve high levels of engagement are often ones that focus on creating an authentic voice and relationship with their target audience.
If you’re a content marketer who wants to try something new or different, interactive content might be the right choice. Creating engagement interaction posts will help you know if your content has reached your intended audience.
Posts that encourage interaction (for example, quizzes, polls, and more) allow you to learn more about those who follow you on social media. The more you know about your audience, the better you’ll be able to suit their needs.
Engagement Interaction Posts For Facebook
Facebook continues to be the leader of all social media platforms today. But what posts usually catch the attention of its users? Here are the top three Facebook posts to attract engagement and boost your natural news feed visibility.
Share An Offer
Sharing offers on Facebook is an effective way to boost engagement. People are more likely to pay attention to a post when a deal or exchange is attached. For example, if you’re running a sale at your store, sharing the offer on Facebook will let your friends and followers know about it. Beyond increasing engagement on Facebook, offers will drive people looking to take advantage of the offer to your website or storefront for more information—more traffic for you!
Tap Into What’s Trending
There are a few ways to use trending topics to boost engagement on social media. One way to take advantage of trending topics is by using hashtags. You can use hashtags to join in on the conversation around current events and trends or even create your own hashtag campaign around a specific topic.
Another way some brands take advantage of trending topics is to ‘newsjack’ or piggyback on a popular news story that is relevant to your brand or audience. For example, suppose you have a brand that targets expectant and new mothers. In that case, you could (in retrospect) design a post that encourages followers to guess the birthday of Rhianna’s and A$AP Rocky’s baby, then offer a prize or discount to correct responses.
Note: It’s not a good look to piggyback on disasters and tragedy. Many do, but it’s a questionable, often debated tactic.
Whatever method you choose, make sure that your content is relevant to the topic. Don’t just try to cash in on a current event without adding anything of value to the conversation. If you can do that, you’ll be able to use trending topics as a powerful way to boost your social media engagement.
Comment Contests
Contests are one of the most common methods for getting people to talk. Newbie sites utilize this method by requesting that visitors leave a comment to participate. This approach may be simple to execute, but it’s also easy to botch.
Your content must be relevant to your brand or product. For example, if you’re a company that makes and sells raincoats, then a “guess how many raindrops are in this jar” contest would make sense. But, if you’re a brand that sells monogrammed cat collars, there’s probably a better option.
When done right, contests can be a great way to increase engagement, get people talking about your brand, and even generate leads. But when done wrong, they can fall flat and be a massive waste of time and resources.
Engagement Interaction Posts For Instagram
Like Facebook, engagement posts on Instagram get people talking and engaging with your content. They can be anything from a question to a game or challenge. The key is to ensure that your engagement post encourages people to comment, like, or share.
Post Memes
Posting memes on Instagram can be an awesome way to increase engagement. People will often laugh, react or tag their friends when something strikes a chord.
When posting memes on Instagram, it’s essential to make sure they’re funny or interesting enough to catch people’s attention. By pinpointing relevance, hashtags will help your memes get seen by more people who will appreciate them. This can help increase engagement and get more people interested in your account.
Remember that over-posting memes can get tiresome for followers, so it’s best to mix things up with other types of content. And, of course, make sure that the memes you post are appropriate for your brand and audience—no old and offensive jokes!
Giveaways
There are mixed opinions on whether or not Instagram contests are good for engagement. Some argue that they provide an easy way for users to rack up engagement quickly, while others say giveaways often result in low-quality, fake engagement.
Instagram contests can be a great way to boost engagement if done correctly. For example, if you run a contest that requires users to share creative photos or videos related to your brand, you’re likely to see high-quality engagement from real users. However, if your contest simply asks users to like and comment on a post to win, you’re more likely to end up with low-quality engagement from fake accounts.
When deciding whether or not to run an Instagram contest, consider your goals and what type of engagement you’re hoping to see. Remember, quality over quantity is best for engagement in most cases.
Fill In The Blank
This is pretty straightforward, and it works, especially if the opening statement is interesting. Try posting something like: “My favorite movie is _____.” If the questions are fun, they will get replies.
Engagement Interaction Posts For Tiktok
TikTok has become one of the most popular social media platforms, especially among young people. Try these interactive posts if you want to grow your account and get more followers on TikTok.
Hashtag Challenge
If you’re not familiar with hashtag challenges on TikTok, it’s when users film themselves doing a particular task or stunt and then tag their video with a specific hashtag. For example, a #matchingoutfits challenge where people would film themselves and their friends all wearing the same outfit.
Hashtag challenges are usually started by somebody influential within the TikTok community, and then they often gain traction and go viral very quickly. A lot of people enjoy doing hashtag challenges. It’s a fun way to be creative and show off your individuality and an effective way to get featured on the Explore page if your video does well.
Collab With Other Influencers
Planning and executing creative partnerships with other influencers can be a great way to grow your account. Keep in mind that you want to partner with someone who has a similar audience to you so that the partnership is beneficial for both parties involved. When you partner with another influencer on TikTok, you borrow their audience and expose yourself to new viewers and followers. Collabs are an excellent way to increase engagement and attract new followers.
Share An Educational Video
By posting educational videos on TikTok, you can raise awareness about important topics and educate others. It can also help build your personal brand and enhance your credibility as an authority on the subject matter. When posting educational content, encourage your audience to get involved and ask questions. This will not only boost engagement but create a more enjoyable experience for everyone.
Key Takeaways
The key to getting engagement is making content that people are interested in. So if you’re looking to increase your engagement, focus on producing content that people will resonate with people, rather than just pumping out videos and hoping for the best.
Interest matters more than views when it comes to engagement. This is something that many content creators don’t realize. They think that as long as they get a lot of views, they’ll automatically get a lot of engagement. However, this isn’t always the case. Encourage followers to get involved with your content by creating interactive content. Chances are, you’ll see more success that way.
Ervin Kalemi
