The Best Times To Post On TikTok, And Why It Matters

Have you ever thought of becoming a TikTok star?

What about selling your products and services through TikTok?

Whatever your objectives in using TikTok, you have to be sure that you post your videos and products at the right time.

When was the last time you posted your video on TikTok?

Thanks to this short-video application, many aspiring content creators can make a career from their work.

However, knowing the best time to schedule posts on TikTok is essential if you want many people to see your video.

This article will show you the universal best times to upload on your account. You’ll also learn the best strategies to discover the best times to post on TikTok.

Got it? Let’s go!

When Is The Best Time To Post TikTok Videos?

According to different data, the best time to post on TikTok is from 6 am to 10 am and from 7 pm to 11 pm.

That’s the average time posting time on TikTok based on studies. But, it doesn’t always apply all the time.

This is true, especially to all social media networks, including TikTok. It’s because each influencer or brand has a unique target audience.

To give you an insight, the following is the summary of the best times for the seven days a week:

• Monday – 10 am and 10 pm
• Tuesday – 4 am and 9 am
• Wednesday – 7 am, 8 am, and 11 am
• Thursday – 9 am and 12 pm
• Friday – 5 am 1 pm and 3 pm
• Saturday – 11 am and 7 pm
• Sunday – 7 am, 8 am, and 4 pm

P.S. The highlighted times are the most recommended times for that particular day, and the times listed above only apply for Eastern Standard Time (EST).

How to Discover the Best Times to Post on TikTok for Your Audience

1. Access TikTok Analytics with TikTok Pro

Discovering the best time to post on TikTok for your target audience is easy with TikTok Analytics. Since we’re talking about analytics, everyone thinks it’s a paid feature of TikTok.

The good news is it’s FREE to use.

Ready to learn how to use Analytics for your TikTok account?

For Tiktok Non-Business Accounts:

1. Open the app
2. Go to your profile
3. Click the 3 dots (3 lines to some phones) in the top right corner
4. Click Creator Tools
5. From there, select Analytics

For Tiktok Business Accounts:

1. Open the app
2. Go to your profile
3. Click the 3 dots (3 lines to some phones) in the top right corner
4. Click the Settings and Privacy tab
5. Click Business Suite
6. From there, select Analytics

When you finally identify the best times your followers are most active, it doesn’t mean that you should post your videos at that time.

Test it yourself and understand how your audience behaves towards your video.

2. Locate Your Audience

Your TikTok profile serves as the face of your business on the platform. Your profile should showcase your worth to the audience you’re trying to reach.

Your username and profile picture must feature your company’s branding to avoid being mistaken for someone else’s.

Your bio must be concise and compelling to attract your target audience personas. Consider including links to your lead generation landing pages in your profile.

Another way to locate your audience is to interact with them.

TikTok is a great platform to connect with your ideal audience.

A TikTok engagement plan is necessary for a business that responds to people via chat sessions, direct messaging, or comments.

Participating in challenges is the fastest and most appropriate method to engage your target audience on TikTok.

While getting a few likes, following, and comments is excellent, taking part in challenges is a great way to test new ideas.

3. Define When Your Viewers Are Most Engaged

Understanding when your audience is active can help you plan your posts naturally. Your audience data can help you choose the best time to adapt your content for.

To quickly discover the best times when your followers are most active, you can go to your Follower Activity.

Using these statistics, you can see when your followers are most likely to be using TikTok. The best time to post on TikTok is when there is a lot of activity.

Here’s how to go to Follower Activity:

1. Go to your Analytics tab
2. Select the Followers tab
3. Scroll down to check

4. Timezone Conversion

When using a TikTok account, remember that TikTok records your analytics in Coordinated Universal Time (UTC).

For you to successfully post on TikTok, you’ll have to convert the hours of your followers to match your audience’s location timezones.

It’s essential to do this since the times your followers are most active don’t match your time zone.

Use a time zone converter platform to match the recorded UTC to your target audience’s timezone/location.

5. Track Your Top Performing Content

To be successful on TikTok, you need a strategy and an awareness of what content works best on the platform.

However, even if you believe that the brief nature of the TikTok videos makes the platform more user-friendly, you should not waste your time or effort developing videos that don’t perform on TikTok.

For you to get started:

1. Go to your Analytics tab
2. Identify the best videos that have performed well over the last seven days
3. Find your trending videos by scrolling
4. Tap your trending videos to see more details

When you click the top-performing videos, it will show you more details like the date and time you shared that video.

Take note of that date and time and post a more informative and entertaining video with the same day and time for your next content.

How To Find The Best Time To Post On TikTok For Your Business

Proactive marketing strategies are the only way to keep ahead of the competition, and skilled marketers recognize this.

Rather than relying on a hunch to decide to use TikTok for your business, it’s better to make an informed decision.

For your information, there is a strategy where you can maximize your account and discover the best time to post on TikTok for your business.

Here’s how:

Create A Business Account

1. Go to the Settings and Privacy tab
2. Click Manage Account
3. Select Switch to Business Account

Learn How To Use Tiktok Business Analytics

1. With your Business Account, go to your Profile tab
2. Click the top right button of your Profile tab
3. Select Creator Tools
4. Click Analytics

Learn From Your Followers Activity

You may find the “Follower Activity” section of your TikTok Analytics by scrolling down to the bottom of the “Followers” page.

Your audience’s most busy hours and the dates of the week they watch your content are available to you here.

You can figure out when to post by converting your follower activity hours into the time zones of your audience with this data.

Key Takeaways

To answer the question, ‘Is there a specific best time to post on TikTok?’

NO. The best times always depend on your account.

You’ll want to keep an eye on your statistics as your audience grows and changes so that you can adapt your publishing strategy accordingly. For you to quickly understand the best times to post on TikTok, here’s a quick summary:

1. Identify the content performance using Analytics
2. Identify the time posted
3. Convert to your audience timezone
4. That’s your particular best time to post on TikTok.

Got it? Perfect!

Good luck!

Ervin Kalemi

Founder & CEO

With over 10 years of experience in software development, entrepreneurship, digital marketing, and social media, I strive every day to bring the best solutions that will empower your business's online presence. Currently working on Publer and Kibo.