Best Time to Post on Social Media in 2021

Every year, the best time to post on social media changes.

If we were to mention 2020, not only us, but everyone know that people stayed longer on various social networks.

We’ve already talked about the most important social media stats in 2021 that will help you curate a better marketing plan for your online presence.

Taking good care of the time you post on social media means you care about your brand’s organic growth.

Here’s why it is important to know the best time to post on social media:

  • The engagement towards your posts is increased
  • The high click-through rates may convert to conversions
  • Your updates are seen and many people are aware of what you’ve been up to
  • You can easily reach potential customers


Once a day

Not Recommended: Tuesday, Saturday, and Sunday

Recommended: Monday, Wednesday, and Thursday.

Peak of engagement: Wednesday

Peak Hours: 11 AM – 1 PM & 7 PM – 9 PM


Twice a day

Not recommended: Before 2 PM on working days

Recommended: Tuesday, Thursday, Friday, Saturday, and Sunday

Peak of engagement: Weekend

Peak Hours: 1 PM – 4 PM and 6 PM – 10 PM


Three times a day

Not recommended: After working hours, Saturday and Sunday

Recommended: Weekdays

Peak Hours: 8 AM – 10 AM, 11 AM – 1 PM, 5 PM – 6 PM


At least 5 times a day

Not Recommended: During working hours on weekdays

Recommended: Weekends

Peak Hours: 12 PM – 2 PM and 7 PM – 10 PM


Once a day

Not Recommended: Evenings and the Weekends

Recommended: Tuesday, Wednesday, and Thursday

Peak Hours: 7 AM – 10 AM and 5 PM to 6 PM


Recommended: Thursday and Friday

Most Views: Saturday and Sunday

Peak Hours: 12 PM – 4 PM on working days and 9 AM – 11 AM during weekends

Google My Business

Once a week

Recommended: Monday, Tuesday, Thursday, and Friday

Peak Hours: 7 PM – 9 PM

Sources of information:


Xhesika Tufa

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