Every new feature on Publer stands for a timesaving and effective marketing strategy.
Leaving the narcissistic words apart, we’re excited to officially announce the new one:
RSS Feeds Auto-Poster
RSS – Really Simple Syndication – stands for the files that contain updated information. This is the fastest way to make website updates easily readable.
It is made of a title, description, and a link that the website author has created.
This new feature will help pull real-time updates from yours or other favorite websites. They’re a terrific way to keep your social media feed populated and always be sharing trending news.
Except for the manual scheduling/posting, RSS items can be scheduled to automatically be shared once the news is out, or based on a specific posting schedule that you set-up.
Things you should know about the new RSS Feeds Auto-Poster on Publer:
- There’s no limit on the number of RSS Feeds you add to Publer
- If you’ve set a default Signature, it will automatically show at the bottom of the caption once the RSS is scheduled.
- If you have linked a URL shortener, the links attached to the caption will be shortened automatically.
- If you delete a team, then all the RSS feeds that belonged to that team will be removed.
- If you remove an RSS Feed, none of your scheduled items will be removed along. (While the unused ones will be deleted.)
- If you want to automatically schedule an RSS item, you should have a valid posting schedule on the accounts you choose.
- In order to comply with Social Networks daily post limits, you will not be able to surpass each respective
- If anything goes wrong (i.e the RSS item fails to get scheduled), then you will be notified via notification and email.
There are tons of flexible tools provided under the RSS Feeds menu like:
Add new RSS Feeds
All you need to do is name the new RSS Feed and attach the respective URL. There’s no limit on the number of RSS feeds you can add. Each team will have its own RSS Feeds Library, which they can switch in a single click.
As soon as you add a new RSS Feed, you will be provided to choose one of the following:
1. No action
You can simply add a new RSS feed URL and take no action at all. Keep all the RSS items organized, and decide to post, or schedule them whenever. Meanwhile, Publer will pull any new RSS items as soon as they’re posted on their original sites.
2. Auto Post
When you select Auto Post, every new item that has been published on the respective website will be automatically posted on one/any of the social networks you’ve previously selected. Decide whether you want to use the link titles or link descriptions as captions, and off you go.
Let’s suppose you want to automatically publish every new article Publer posts. You have already selected Facebook and Google My Business. As soon as a new article is posted on Publer’s blog, then it will also get automatically published on those two social accounts you’ve selected. Pretty smart and time-saving, right?
If you want the articles to be shared based on a specific posting schedule you’ve set up for your social accounts, then select Auto-Schedule. First, you need to select the social accounts and then, the respective timeslots you’ve previously created.
Use/delete items (one by one or in bulk)
Simply select one or some of the RSS items that Publer pulled from the RSS Feed you added and decide to use/delete them.
Search and filter the desired RSS items
You can either search for an RSS Feed or for a specific RSS item.
And, you can also Filter by Usage: Select Used to filter the items that have already been scheduled (at least once); or Unused to filter the ones that haven’t received any type of action yet.
Publer will show the RSS icon next to your scheduled post
Just like when a post is being recycled or set to recur, the RSS items will all be paired with a small indicator at the bottom left corner of the post.
This will let you know which of the posts is scheduled automatically from the RSS Feed library.
Why is the RSS feed important
From a business point of view, the RSS feed is important for quite some transparent reasons. It easily brings content to the reader and that’s fairly enough!
- The RSS feed is an important connection between a writer/publisher and a reader/subscriber.
- Users can automatically subscribe to a Blog by simply using the RSS.
- Readers get more engaged with articles that contain a title and a description that helps them get a better/quick understanding of what the article is about
- It is an essential marketing tool for most digital marketers out there. That, because it provides easy access to the website content – in a click.
- Website traffic – Even though we mentioned it above, it deserves special attention. Article clicks drive website engagement – therefore they might end up becoming potential clients.
How to find the RSS feed URL?
The RSS feed URL sometimes is hard to find. Some people use the Page Source and some others simply use some tricks.
To find the RSS feed URL by using the Page Source (Google Chrome):
- Right-click on the page
- Select ‘View Page Source’
- Click Settings on the top right side of the Chrome interface and choose ‘Find’
- Search for ‘RSS’
- Find the right RSS URL and copy it
But, there are multiple websites that host blogs, such as:
Medium – You can find your RSS feed by adding /feed/ before the article’s title. Like this: medium.com/feed/some-title
GoDaddy – You can find the RSS feed by writing the whole URL and adding ‘f.rss’ at the end of it. Like this: website.com/blog/f.rss
This new features is provided on both paid plans – Argentum (Silver) and Aurum (Gold).