As a marketer, LinkedIn is probably a staple in your lead generation strategy. This powerful B2B networking platform allows you to establish meaningful relationships and gain valuable insight from other industry professionals.
However, it can be time-consuming to manually find quality leads, send connection requests, and create the right message. If you spend hours actively pursuing leads on this platform, it’s time to consider automating your LinkedIn strategy.
What Is LinkedIn Automation?
LinkedIn automation is a time-saving tool for marketers to schedule their content, engage with potential leads, and analyze their profiles. Automating your LinkedIn strategy allows you to plan your posts and comments ahead of time.
What Are The Advantages Of Using LinkedIn Automation?
There is a myriad of benefits to using automation as a part of the LinkedIn strategy as a marketer. The most obvious benefit to automation is its ability to free up a marketer’s time to pursue other important projects and develop stronger relationships with existing leads.
Post Content Consistently
In addition to saving you from completing tedious tasks on the platform, automation has the power to drive engagement. Scheduling content allows you to post more consistently. This can build trust with your audience and grow your brand organically. “On top of scheduling content posts in advance, schedule comments as well,” recommends Raymond Norvell, a tech writer at Origin Writings and Brit Student. “Scheduling comments ahead of time is a fantastic way to increase engagement on your posts.”
Automation can also boost collaboration between members of the marketing team and other departments. Planning and scheduling your content in advance allows your team to see upcoming posts. This reduces confusion and miscommunication regarding your LinkedIn strategy. Using automation tools ensures everyone is on the same page.
Another advantage of LinkedIn automation is efficiency. Creating bulks of content in one go and strategically dispersing it through automation enables marketers to increase their content output. The grouping of similar tasks together in one block tends to be highly effective in maximizing productivity. Moreover, automation offers plenty of tools that make it easier than ever to create and plan your content.
Optimize Your Profile
Incorporating automation has the power to optimize your profile as well. Using the insights provided, you can effectively analyze your LinkedIn strategy. This provides marketers with valuable insight into what is working and what needs to be corrected or removed from your strategy.
How To Automate Your LinkedIn Strategy
Fortunately, automating your LinkedIn has never been easier. Here are a few tips to help you make the most out of LinkedIn automation.
“LinkedIn, as a platform, is one of the most restrictive when it comes to automation,” explains Alicia Tabor, a project manager at Write my X and 1 Day 2 write. “To avoid being banned, only use tools trusted by the platform such as “Publer.”
The key to safely automating your LinkedIn strategy is to differentiate between what should be automated and what requires a more personal touch.
What To Automate On LinkedIn
Marketers should definitely automate the scheduling of their posts. Planning your content in advance is not only extremely efficient, but it can also help grow your brand’s audience on the platform.
In addition to automating your content schedule, you can also automate comments on your posts and shares to your profile from your company page.
What Not To Automate on LinkedIn
Avoid using automation tools to mass send spam-like messages. This is in direct violation of LinkedIn’s terms that prohibit the use of bots to send out direct messages. The platform explicitly forbids its users from automating direct communication with other accounts. This is likely in an effort to uphold the human connection element that LinkedIn tremendously values.
Since LinkedIn advocates for genuine, authentic connections within your network, it’s important to create personalized messages when reaching out to a potential lead. A personal approach can also help build a stronger relationship than a generic message.
Time is your most valuable resource as a marketer. By adapting an automation tool to your LinkedIn strategy, you’ll have more time to focus on cultivating meaningful connections with other industry professionals on the platform and find ways to improve your lead generation strategy.
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