You are missing out on a fast, inexpensive, and effective way to reach almost half the world’s population; if you’re not taking advantage of social within your marketing strategy.
These days Facebook, Twitter, LinkedIn, Pinterest, and Instagram are used by many small business owners to help grow their businesses. Social media shouldn’t be about posting “Buy my stuff” messages.
Social media are a cost-effective resource & so magnificent that anyone not implementing this is missing out on a phenomenal marketing opportunity. It is an important part of every digital marketing strategy & 90% of marketers claimed that it generated immense exposure for their company.
If you make your presence in social media you would be able to accomplish more with less time and effort.
So, what is the power of social media? Or are you still not convinced?
Here are the top 9 reasons how social media can help ensure your brand’s success & why businesses must be on it.
Communication becomes Faster & Easier
With the help of social media nowadays, customers can contact a customer service representative faster and easier now than ever before.
And with the same way, businesses can also receive, review, and respond to customers’ grievances faster and easier.
Customers can now communicate in real-time via reviews and chat to the right people, oftentimes without having to even pick up a phone.
Helps to Improve Search Engine Ranking
Your social media profiles aren’t just confined to social media; they are an excellent channel to ensure that your content reaches as many people as possible.
On search engines, when users are searching for a relevant keyword, they only discover your content. But on social media, you will be getting your content in front of people who didn’t even realize that they needed your content.
Your rankings affect when better content reaches high-quality traffic.
Hence, the bottom line is this, social media can (and will) improve your search engine ranking.
Generate Leads Organically or Inorganically
Social media is a great tool to understand a brand & even let people get to know the same. Both directly and indirectly it can still be a great driver for generating leads.
Most marketers and business owners now know that social platforms have become more and more powerful for driving leads, with most of the platforms eventually adding clear CTA to brand posts, pages, & more.
You can grow either organically or through paid ads inorganically.
Social Media is Truly Great for Promoting Content
Well yes, you can promote your quality content on social media without any hassle. You can differentiate yourself from those brands that don’t at all or simply miss the mark in sharing valuable content with the right people.
By promoting social content, you’ll generate significantly more traffic for your precious content. It will show who your brand is, what makes it unique and memorable, and what drives your brand to achieve its goals each day, month, and year.
Drive Website Traffic
If you want to increase traffic to your website/page, then you’ll have to use social media. This is the main reason you should use social marketing to increase your website traffic.
To establish a successful online business or blog, social media can become a great source of traffic if used correctly.
Just remember, social media is not supposed to replace SEO but they can both work together in harmony by supporting each other’s methods.
Legitimizes Your Brand
Yes, it gets your name out there! These days, one or two of your customers are involved with social media. It exists everywhere.
If you use socials correctly, there is no way it will not be heard.
The reputation a brand builds & the impression it gives off can be greatly enhanced and showcased through social media.
We know that people prefer to purchase from brands they recognize & that’s where social media comes in.
Keep an Eye on Competitors & Track Your Competition
Social media outlets are a great way to keep your eye on your competition or track the same.
Keeping an eye on your competitors is important for your business. You need to know what they are doing to avoid them biting off your business. And you need to know how to stay one step ahead of their every move. But how can you do this? Well, socials can help you do this by monitoring your activity.
There are thousands of brands out there today and it’s impossible to keep an eye on all of them. To effectively run a business, you need to know what’s going on in your industry and what your competitors are up to.
You can learn a systematic approach to identifying a competitor’s brand on socials, monitoring their campaigns, and even engaging with them.
Higher Conversion Rates
Through a humanization factor, this marketing allows your business to give a positive impression. When you interact with your customer by sharing content, posting statuses & commenting on socials; it personifies your brand & makes it genuine.
When you keep one-to-one communication like this with your buyers or consumers, it boosts your conversion rates too.
So, it usually depends upon the impression you make on a visitor. With that being said when the need for your product or services arises, more likely they will contact you only instead of searching for a new brand/product.
Better Customer Feedback & Satisfaction
In the era of business, sales, and profits, regardless of what your industry is, the focus must be on the customer. With the help of social media, you can directly interact with your customers easily.
It is a communication & networking platform. A customer receives a personalized response rather than an automated message when they post comments on your pages & it shows that you are attentive to your visitors’ needs and aim to provide the best experience.
By this, you can maintain your brands’ reputation as it is a direct interaction with your customers which they will also like.
Social media is about building relationships with your customers. By publishing content that will help you achieve that goal, you will be much more successful in the long run.
Most of my clients start with social media as a way to reach their customers.
You must now have a better understanding & knowledge of how social media can be beneficial to your business.
So, don’t think much & create the appropriate profiles for your brand/business if you don’t have any. Fill in necessary information related to your business & post some engaging content to begin gaining followers.
You won’t lose anything as it is so cost-effective. Do not sit & wait for any suitable time.
Any tips or questions to add? I’d love to hear from you below with the comments if you have any thoughts on these benefits.