7 Creative Ways to use Instagram Reels for Your Small Business

Instagram Reels is an impressive way of reaching a large audience and boosting sales and engagement. People are loving the fast information they’re getting from Reels.

If you’re not using them, then take this as a sign to start today.

Instagram Reels are easy to create. You can share up to 30-second videos that will empower your exposure and make the algorithm work for you. This feature is a TikTok-look alike that people are using more and more each day.

Reels don’t last for 24 hours only. They have a special section on Instagram and everyone can surf through them anytime.

Pro tip: Don’t forget to add niche hashtags, as they help filter your posts easily and quickly.

Some of the benefits you’ll be getting from Reels:

  • Increase organic reach, followers number and sales
  • Boost engagement and improve your online presence
  • Tell a story and let others get to know you
  • Reels make repurposing easy

Here’s a list of 7 Creative ways to use Instagram Reels for your small business:

  1. Repurpose old content

Repurposing is the process of transforming your content into another one by properly adjusting the text and visuals. Let’s say you’re proud of a blog article and want to share it on each social network you’re active.

On Twitter, you might want to create an interesting Gif that lets everyone know that you’ve written a new article. On Instagram, you can find a gorgeous illustration on Unsplash or create a brand new one by yourself on Canva and create some short and attractive content about the blog title.

In this case, you can create colorful Instagram Reels (up to 30 seconds).

  1. Create reels using your original audio

Did you know that many people are using their own audio on Reels? That’s a strategic way to empower many others to use your audio as well so that your account reaches a large audience in a short time.

This is something that not many people talk about, but it’s in fact one of the most important hacks to grow your account.

  1. Give useful tips related to your niche

It’s important to stick to your niche. As a social media management platform, our team at Publer always shares relevant news, updates, and tips regarding social media.

Sometimes, when you’re feeling fresh out of ideas, you can take the time to curate a nice short Reels to share with your audience and let everyone know of some interesting facts/tips/tricks regarding your brand’s niche.

  1. Share tutorials

If there’s something we love most is sharing relevant and useful tutorials. Our team is made of excellent developers, social media managers, and graphic designers with over 7 years of experience.

Being so, we love sharing diverse tips regarding different topics, but the same niche. And besides the amazing content, we have a lot of fun recording the videos and preparing the content.

  1. Go with the trends

Of course, there are shy people who get stage fright just by the idea. It’s fine. Been there, done that!

But, if there’s someone on the team that loves sharing photos and videos and preparing some content, then let them take over.

Following trends is important because you gain tons of visibility and reach a large audience.

  1. Social Media Holidays

It’s a trend on Publer now: We’re sharing monthly social media holiday calendars. They help create content for future posts and become part of trending hashtags.

We already know that trending hashtags/holidays help stay closer to the audience and reach a new one faster. It’s important to share relevant content, always.

This is why we’ll always share social media holidays as Instagram Reels. They’re easy to share and therefore, everyone is aware of them all.

  1. Behind the scenes

Going behind the scenes with your team is a sign of confidence. Allowing your audience to get to know who stands behind a small business helps earn trust and if there’s something more important than that, simply drop a comment.

When others know your personality, you’re automatically more open and available to new opportunities and engagement. People love seeing who stands behind their favorite brand, so showing faces (literally, faces) is a healthy factor of the future.

Related articles:

5 Advantages: Instagram Reels vs TikTok

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